Prasad Dining wanted to build a memorable campaign around authentic Gujarati cuisine, warm hospitality and its deep connection with tradition. We developed a culturally rooted visual direction featuring renowned Bollywood actor Kiran Kumar as the face of the campaign.
Traditional Gujarati attire, expressive food photography and a rich red-and-earthy colour palette created a warm and instantly recognisable campaign identity. The visual system was extended across social media, outdoor advertising, promotional vouchers, menus and branded stationery to create one consistent dining experience.
- Campaign Strategy
- Celebrity Campaign
- Creative Direction
- Food Photography
- Social Media Campaign
- Outdoor Advertising
- Menu & Voucher Design
- Brand Collaterals
